ProposalPrepared for RempoOctober 27, 2026

Your go-to-market, built and launched

We build every asset from the go-to-market you confirmed, then launch three campaigns per channel and run them until every part works and the copy converts.

14 days

to build every asset

3 campaigns

per channel, launched and run

122

action items in Sprint 1 alone

2 decisions

from you: approve, then feedback

See the plans What you get

Outbound

Meta ads

Sprint 114 days

Outbound assets47 action items

Meta ads assets33 action items, plus the bonus scorecard

ICP landing page and lead funnel42 action items, built in every plan, used by both channels

Sprint 230 days

Roofing, HVAC, plumbing3 campaigns, run daily

Prospecting, scorecard, retargeting3 campaigns, run daily

Zero technical failure pointsEvery channel passes its checks before it scales

How it works

Two sprints. Two channels. One funnel.

Sprint 1 builds everything. Sprint 2 proves it works with real prospects and real leads. Five packages let you choose how far to go.

Sprint 1 · 14 days

Asset creation

Every asset each channel needs, built from the confirmed go-to-market. Your sending domains warm up in the same 14 days, so nothing waits.

Ends with your approval

Sprint 2 · 30 days

Launch and management

Three campaigns per channel, taken to production and run every day until each one has zero technical failure points and copy validated with leads.

Ends with your feedback

ICP landing page and lead funnel

Channel-agnostic: both channels land here. Copy, design, production build, lead funnel, Stripe payments, and lead alerts to your Slack and email.

Built in every plan

Signal-based cold outbound

Every email opens with the prospect's own public review gap, read from their Google profile.

Database, verified contacts, proof-of-problem engine, copy, playbook

Meta ads

Ads and a scorecard that show owners their review gap, then retargeting for everyone who did not buy.

Scorecard, ad creatives, Meta setup, full ads funnel

Starting ICP: home services. The three campaigns per channel cover roofing, HVAC, and plumbing, the lead sub-segments in your go-to-market: the highest customer value and the heaviest reliance on reviews.

Sprint 1 · 14 days

Asset creation

122 action items across three asset groups, each one listed below. Nothing to prepare on your side: we build from the go-to-market you already confirmed.

In every plan

ICP landing page and lead funnel

One page for home services, built once and used by both channels.

42action itemsInside the price of either channel

Landing page copy

Every word on the page, written to sell without a call.

Landing page copy: action items
#	Action item	What it covers
01	Message map	Problem, promise, and proof for home services, from the confirmed positioning.
02	Hero	Headline, subhead, and main call to action, led by the strongest review gap.
03	Problem section	The three gaps buyers check first: recency, replies, and the local top three.
04	How it works	What you do once and what Rempo runs, in three steps.
05	Sample request and reply	A labeled sample in roofing, HVAC, and plumbing words.
06	Offer block	Plan, price, setup, and guarantee, word for word as checkout shows them.
07	FAQ	Ten answers: setup, software connection, cancel anytime, Google's rules, what Rempo never does.
08	Calls to action	Buy now, Book a call, and Take the scorecard, each with its microcopy.
09	Policy lines	Google review policy, no incentives, no filtering, texting consent.
10	Search and share metadata	Page title, description, and the social share card.

Design

A page that looks like the brand and reads in seconds.

Design: action items
#	Action item	What it covers
01	Site structure	One main homepage, each ICP page under it, and an ICP switch in the header.
02	Wireframe	Section order and hierarchy, mobile first.
03	Visual design	The Rempo mark, color, and type across every section.
04	Components	Buttons, offer card, FAQ accordion, sample request card, trust row.
05	Sub-segment proof row	Roofing, HVAC, and plumbing on one page, each in its own words.
06	Accessibility	Contrast, focus states, and type sizes checked on every screen.

Production build

The responsive grid, built, hosted, and live on your domain.

Production build: action items
#	Action item	What it covers
01	Responsive grid	Phone, tablet, and desktop layouts, built and checked.
02	Hosting and domain	Live on your domain, with SSL and redirects.
03	Page speed	Compressed images and lean code: main content in 2.5 seconds or less on mobile.
04	Tracking	UTM capture and page events: visit, each call to action, checkout start, purchase.
05	Pixel ready	Meta Pixel base code installed, so the ads channel can switch on anytime.
06	Browser checks	Chrome, Safari, Edge, iPhone, and Android.
07	Form checks	Every field, error state, and success state.

Lead funnel

Every path from first visit to paid customer or booked call.

Lead funnel: action items
#	Action item	What it covers
01	Funnel map	Every path from the page: buy, book a call, take the scorecard.
02	Lead form	Name, business, email, phone, and number of locations.
03	Qualifier	Multi-location buyers route to a call; everyone else to checkout.
04	Book-a-call route	Calendar embed, confirmation email, and reminders.
05	Thank-you page	What happens next, and the onboarding call booking.
06	Abandoned checkout	Two follow-up emails, at 1 hour and 1 day.
07	CRM mapping	Every lead field mapped to your CRM.
08	Path tests	A test lead through every path, end to end.

Stripe payment connection

Self-serve checkout that charges, bills monthly, and reports.

Stripe payment connection: action items
#	Action item	What it covers
01	Products and prices	Plan, setup fee, and per-location quantity, set up in your Stripe account.
02	Checkout	Stripe Checkout behind every buy button.
03	Subscriptions	Monthly billing, receipts, and Stripe's failed-payment emails.
04	Redirects	Success and cancel pages, each with its next step.
05	Purchase events	Every payment recorded in analytics and, with ads on, in Meta.
06	Live test	A test-mode run, then one live payment, refunded.

Lead alerts to Slack and email

Every lead in front of you the moment it arrives.

Lead alerts to Slack and email: action items
#	Action item	What it covers
01	Slack channel	One channel for leads, purchases, and booked calls.
02	Instant alerts	Name, business, source, campaign, and answers, as each lead arrives.
03	Email alerts	The same fields, to your inbox.
04	Alert types	Separate alerts for purchases, booked calls, and scorecard results.
05	Alert tests	Fired from every entry point before launch.

Outbound channel

Signal-based cold outbound assets

From an empty list to warmed inboxes, verified contacts, and emails that cite each prospect's gap.

47action itemsOriginal price $1,500 per channel; less inside a package

The database

Every company in the market, with its review data, in one Clay table.

The database: action items
#	Action item	What it covers
01	Market list	Every roofing, HVAC, and plumbing company in your target market with a Google profile.
02	Company data	Name, website, city, category, and Google profile link.
03	Review data	Rating, review count, latest review date, and reply coverage.
04	Local top three	The three companies ranked above each prospect in its own local search.
05	Fit filters	Work-volume floor, active profile, and exclusions.
06	Suppression	Existing clients, past opt-outs, bounces, and duplicates removed across every domain.
07	Cell assignment	Each company tagged by sub-segment, signal, and campaign.
08	Weekly refresh	New companies and new reviews pulled in every week.

Verified contacts

The right person at every company, with an address that delivers.

Verified contacts: action items
#	Action item	What it covers
01	Decision maker	The owner, general manager, or office manager at every company.
02	Waterfall enrichment	Several data providers in sequence, for the highest find rate.
03	Email verification	Valid addresses only; catch-all and risky addresses held back.
04	Name and role check	Matched against the company website.
05	LinkedIn match	A profile linked for every contact.
06	Send-ready flag	Only verified, unsuppressed contacts enter a sequence.

Proof-of-problem engine

Each prospect's own review gap, found, counted, and checked.

Proof-of-problem engine: action items
#	Action item	What it covers
01	Review reader	Claygent reads each company's public Google reviews and profile.
02	Unanswered reviews	How many of the last 30 reviews have no owner reply.
03	Recency gap	Days since the latest review, flagged at 60 and 90.
04	Local gap	Rating and review count against the local top three.
05	Complaint themes	Recent reviews that mention no callback, missed calls, or no-shows, counted.
06	Profile gaps	Missing hours, services, or recent photos.
07	Accuracy check	50 companies checked by hand; a signal goes live at 45 of 50 correct.
08	Gap Report	A one-page report per prospect: their profile against the local top three.
09	Report automation	Filled from the database and sent within one business day of a request.
10	Data rules	Counts and themes only, never a reviewer's words.

Cold outbound copy and sequences

Emails that open with the prospect's gap, not a pitch.

Cold outbound copy and sequences: action items
#	Action item	What it covers
01	Signal library	15 openings: five signals each for roofing, HVAC, and plumbing.
02	Sequences	Three sequences, one per sub-segment, four emails each.
03	Subject lines	Two variants for every first email.
04	Offer test	Arm A offers the free Gap Report; arm B asks for 15 minutes.
05	Merge fields	Company, city, trade, and signal values, checked on every row.
06	Variation	Line-level variation across emails, for deliverability.
07	Compliance footer	Legal name, postal address, and a one-line opt-out (CAN-SPAM).
08	Reply templates	Positive, referral, not now, not interested, unsubscribe, and rule questions.

Outbound playbook

The rules the channel runs on, written down.

Outbound playbook: action items
#	Action item	What it covers
01	Sending plan	Daily volume per inbox, and the ramp from warm-up to full volume.
02	Reply handling	Every reply tagged and answered within one business day.
03	Lead routing	Positive replies sent to the landing page or the Gap Report.
04	Deliverability rules	A domain pauses above 2% bounces or 0.3% spam complaints.
05	Testing rules	One variable at a time; 200 prospects per cell before a call is made.
06	Weekly report	Sends, replies, positive replies, and leads, by campaign.
07	Scale rules	When to add domains and inboxes: about 64 inboxes for 10,000 prospects a month, 127 for 20,000.

Sending infrastructure

Domains and inboxes that land in the inbox, warmed before day 1.

Sending infrastructure: action items
#	Action item	What it covers
01	Sending domains	Kept apart from your main domain, so its email is never at risk.
02	Inboxes	About 20 inboxes at 30 emails a day each for the signal base; more added to scale.
03	Authentication	SPF, DKIM, and DMARC on every domain.
04	Domain forwarding	Every sending domain forwards to rempo.io.
05	Tracking domain	A custom tracking domain for links.
06	Warm-up	14 days in Instantly before the first send.
07	Sender profiles	Names, signatures, and photos for every inbox.
08	Monitoring	Google Postmaster Tools and blocklist checks on every domain.

Meta ads channel

Meta ads assets

Everything a Meta campaign needs, from the first ad to the retargeting pool.

33action itemsOriginal price $1,500 per channel; less inside a package

Scorecard

Owners score their own review gap, then opt in.

BonusA $900 value, free inside every package with Meta ads assets.

Scorecard: action items
#	Action item	What it covers
01	Question logic	Seven questions in home-services words.
02	Scoring model	Five scored questions, 100 points in all.
03	Result tiers	Steady, leaky, and stalled, each with its own message.
04	Results pages	The score, the three biggest gaps, and the next step.
05	Routing	Multi-location answers, or no job software, route to a call.
06	Scorecard page	Designed in the Rempo brand inside ScoreApp.
07	Opt-in	Email capture with consent.
08	Results email	The score and the gaps, sent the moment it ends.
09	Connections	Meta Pixel on every step; leads to Slack, email, and your CRM.
10	Path tests	Every answer path checked for score and route.

Ad creatives

The product as the picture: a request arriving on a phone.

Ad creatives: action items
#	Action item	What it covers
01	Concept A	"Here's what your customer sees": a personalized request on a phone.
02	Concept B	The review gap as a question an owner can check in a minute.
03	Sub-segment versions	Both concepts for roofing, HVAC, and plumbing: six prospecting creatives.
04	Retargeting creatives	Three: how it works, the offer, and the scorecard result.
05	Sizes	Every creative in feed (4:5) and story (9:16): 18 files.
06	Motion cut	A short animated cut of Concept A for Reels and Stories.
07	Policy check	Meta ad policies, no promised results, samples labeled.

Meta ads setup, copy, and metadata

The account, tracking, and structure, set up to read every result.

Meta ads setup, copy, and metadata: action items
#	Action item	What it covers
01	Account setup	Business Manager, ad account, roles, and your payment method.
02	Domain verification	Your domain verified in Business Manager.
03	Pixel and Conversions API	Browser and server events, deduplicated.
04	Events	PageView, ViewContent, Lead, InitiateCheckout, and Purchase.
05	Campaign structure	Three campaigns, ad sets by sub-segment, one naming system.
06	Audiences	Home-services owners by interest, role, and location.
07	Exclusions	Buyers and existing clients excluded from every ad set.
08	Ad copy	Three primary texts, plus headlines and descriptions, per concept.
09	Metadata	UTM tags and URL parameters on every ad.
10	Budget plan	Your monthly budget split by campaign and ad set.

Full ads funnel

Every click has somewhere to go, and every visitor a way back.

Full ads funnel: action items
#	Action item	What it covers
01	Direct path	Ad to landing page to checkout.
02	Scorecard path	Ad to scorecard to results, then checkout or a call.
03	Retargeting pools	Page visitors, scorecard starters, opt-ins, and checkout starters.
04	Nurture emails	Four emails after the scorecard: days 0, 2, 5, and 8.
05	Attribution	Every lead tagged with campaign, ad set, and ad.
06	Funnel test	One test lead from ad click to payment.

Sprint 2 · 30 days

Launch and management

Three campaigns per channel, taken from build to production and run every day. Sprint 2 has four goals:

1Assets in productionEvery asset moves from build to live after your approval.
2The go-to-market in productionThe confirmed strategy runs with real prospects, real budget, and real leads.
3Zero technical failure pointsEvery data point, domain, inbox, pixel, and payment checked and passing.
4Copy that convertsEmails and ads validated with real leads, not guesses.

Signal-based cold outbound: three campaigns

Campaign	Who sees it	What it tests	Where leads go
1Roofing	Roofing companies, high-ticket projects	Five signals; Gap Report against a call ask	The landing page or the Gap Report
2HVAC	HVAC companies, repair and maintenance	Five signals; Gap Report against a call ask	The landing page or the Gap Report
3Plumbing	Plumbing companies, repair and maintenance	Five signals; Gap Report against a call ask	The landing page or the Gap Report

3,000 prospects is the signal base, not the ceiling. Sending scales to 10,000 or 20,000 prospects a month with more domains and inboxes.

Meta ads: three campaigns

Campaign	Who sees it	What it tests	Where leads go
1Prospecting	Home-services owners; ad sets for roofing, HVAC, plumbing	Concept A against Concept B	The landing page and checkout
2Scorecard	Home-services owners; ad sets for roofing, HVAC, plumbing	Which gap gets owners to take the scorecard	The scorecard, then checkout or a call
3Retargeting	Page visitors, scorecard opt-ins, checkout starters	Which message brings buyers back	Checkout

Management action items, for each channel

When	Action item	What it covers
Launch week	Production switch	Assets move to live after your approval.
	Final QA	Every link, field, event, and alert checked again on live.
	Gradual launch	Sending ramps up and ad budgets start low, so any issue surfaces small.
Every day	Deliverability watch	Bounces, spam complaints, and inbox health on every domain.
	Delivery watch	Spend, delivery, ad approvals, and tracking on every ad set.
	Reply handling	Every reply answered within one business day.
	Lead routing	Positive replies and leads sent to the page, checkout, or a call.
Every week	Performance read	Each campaign read against its own pass lines.
	Tests	One variable at a time: subject, opening, creative, or audience.
	Fixes	Anything under its pass line rewritten or replaced.
	Weekly update	A short Slack report: what ran, what moved, what changes next.
End of sprint	Results review	What worked, what did not, and why, by campaign.
	Winners kept	The best opening, sequence, and creative per sub-segment.
	The next 90 days	The plan to scale volume, sub-segments, and budget.

Definition of done

Zero technical failure points

How we prove each channel works before it scales. Every check has a pass line, measured on the live campaigns and reported in the end-of-sprint review.

Signal-based cold outbound

Every data point validated, every inbox warm and healthy, every email landing in the inbox.

Area	Check	Passes when
Data	Verified contacts	100% of sends go to verified addresses.
	Accurate signals	45 of 50 hand-checked companies match their profile.
	Clean suppression	Zero sends to clients, opt-outs, or duplicates.
Infrastructure	Authentication	SPF, DKIM, and DMARC pass on every domain.
	Warm-up	14 days complete; every inbox at a 100% health score.
	Inbox placement	Test emails land in the main inbox at Gmail and Outlook.
	Blocklists	No sending domain listed.
Sending	Bounce rate	Under 2% on every domain.
	Spam complaints	Under 0.3% in Google Postmaster Tools.
	Opt-outs	Honored the same day, across every domain.
Conversion	Copy validated	200 prospects per signal in each campaign, with positive replies logged.
	Leads reach you	Every positive reply arrives in Slack and email, routed to the page.

Meta ads

Every event tracked, every ad approved and delivering, every click with a working path to payment.

Area	Check	Passes when
Tracking	Pixel and Conversions API	Both live, with events deduplicated.
	Events received	All five events seen in Events Manager from a live test.
	Match quality	Event Match Quality of Good or better on Lead and Purchase.
Account	Domain verified	Verified in Business Manager.
	Ad approvals	Every ad approved; no rejection left unresolved.
	Account health	No restrictions; payment method verified.
Delivery	Ad sets delivering	Every ad set spends its daily budget.
	Attribution	Every lead shows its campaign, ad set, and ad.
	Audiences	Retargeting pools filling; buyers excluded.
Funnel	Payment path	A live test from ad click to Stripe payment to Slack alert, refunded.
	Page speed	Main content in 2.5 seconds or less on mobile.
	Scorecard paths	Every answer path scores and routes correctly.
Conversion	Creative validated	10,000 impressions and 100 landing-page clicks per creative; the stronger one stays.
	Leads reach you	Every scorecard lead and purchase arrives in Slack and email.

Innovation accounting

What this sprint proves

At the start of a new service, the first return is learning: which buyer, which message, which channel, and at what cost. Revenue in the first 30 days is a lagging signal. These are the leading ones, measured the way Lean Startup's innovation accounting measures a new venture.

1BaselineMeasure where Rempo starts. Today every rate below is a public benchmark; by day 44 each one is Rempo's own.
2Tune the engineChange one variable at a time: signal, opening, creative, audience, offer. Keep what moves the numbers.
3Pivot or persevereAt day 44 each sub-segment and each channel gets a decision made on evidence, not opinion.

Six fits, each with a pass line

Fit	The question	What we measure	Passes when	What it decides
1Hypothesis	Owners with a visible review gap answer a message that names it.	Positive reply rate by signal, in each campaign	The best signal reaches twice the median of all signal cells (go-to-market rule)	The gap every email, ad, and page leads with
2Problem-solution fit	They see the gap as worth fixing, and a done-for-you engine as the fix.	Gap Report requests; scorecard tiers; questions about price and setup	Half of scorecard takers score leaky or stalled; a third of positive replies ask for the Gap Report or prices	Whether the offer leads with the problem or the solution
3ICP fit	Roofing, HVAC, or plumbing: who answers and buys first.	Positive replies, SQLs, and purchases by sub-segment; qualifier pass rate	One sub-segment leads the others by 1.5 times (go-to-market rule)	Where the next 90 days of volume go
4Messaging and positioning fit	Which words make an owner act.	Replies by opening; Meta click-through by concept; Buy, Book, and Scorecard clicks on the page	The winning concept beats the other by 1.5 times after 100 landing-page clicks each	The headline, the ad, and the first email at scale
5Channel fit	Which channel brings buyers at a cost a $149 plan can carry.	Cost per SQL and per customer, by channel	Customer acquisition cost paid back within 12 months: $1,788 or less ($149 x 12)	Where the next dollar goes
6Product-market fit, early signals	Will they pay, start, and stay.	Paying customers; purchases with no call; days to first review request; month-2 retention; later, the Sean Ellis test	First customers in Sprint 2; 1 in 5 purchases with no call; first requests within 7 days; 96% month-2 retention; 40% of customers 'very disappointed' without Rempo	Whether to scale spend

Product-market fit is proven over months of retention, not in 30 days. Sprint 2 gives its leading signals; retention and the Sean Ellis survey are read after it.

The day-44 decision

Decision	When	What happens
Persevere and scale	A sub-segment and a channel pass their lines	Volume and budget move there; take the SOPs or keep us running it.
Tune	Replies and leads come, purchases do not	The gap is in the offer or the page: test the call route against self-serve, rewrite the offer block.
Pivot the sub-segment	No signal beats the median after 600 prospects in a sub-segment	The next sub-segment in your go-to-market takes its place: electrical, garage doors, or pest control.
Pivot the ICP	Every home-services cell misses	The next ICP in your go-to-market runs on the same engine and assets.

What you keep, whatever the revenue

A scored market listEvery roofing, HVAC, and plumbing company, with its review gap, ready to email again.
Warm sending infrastructureDomains and inboxes with a sending history, the slowest thing to rebuild.
An owned lead listEvery scorecard lead, with the nurture that keeps working them.
Rempo's own numbersReply, click, lead, and close rates that replace every benchmark on this page.
A winning messageThe signal, opening, and ad that won, or the evidence to drop one.
First customersPaying accounts, and the case studies the next campaigns can cite.
Objections in owners' wordsEvery reply theme, ready for the FAQ, the page, and the next sequence.

Forecast

What Sprint 2 could return

Sales-qualified leads, customers, and return for the 30 days of Sprint 2, in three scenarios built from public benchmarks. Change the scenario, the plan, or the ad budget.

Scenario

Plan

Meta ads budget, 30 days: $1,500

Sales-qualified leads5737 outbound, 20 Meta ads

Paying customers6in the 30 days of Sprint 2

New monthly revenue$894recurring, from day 44

12-month revenue$8,656from these customers, after churn

12-month ROI+31%against the full investment below

Lifetime ROI+239%$22,350 lifetime revenue

Cost per SQL$116the full investment, per SQL

Cost per customer$1,099paid back in 7.4 months at $149

Outbound

1Prospects reached3,000
2Replies1053.5% reply rate
3Sales-qualified leads3735% of replies
4Paying customers412% of SQLs

Meta ads

1Ad budget, 30 days$1,500
2Landing-page clicks667$2.25 a click
3Leads, scorecard or form6710% of clicks
4Sales-qualified leads2030% of leads
5Paying customers210% of SQLs

Investment $3,995 package + $1,098 tools for 2 months + $1,500 ad budget = $6,593

Break-even 5 customers within 12 months, or 2 over their lifetime.

A sales-qualified lead (SQL) is a home-services business that fits (one or two locations, job software) and asks for a next step: the Gap Report, prices, a call, or checkout.

Beyond the signal base

The outbound engine scales

The 3,000 prospects in Sprint 2 are the signal base: the cohort that proves the problem and picks the winning signal. Once it has, sending scales with more domains and inboxes, to 10,000 or 20,000 prospects a month. Nothing else in the engine changes. The roofing, HVAC, and plumbing market holds about 217,000 businesses: at 20,000 a month, every one of them is reached in about 11 months.

Signal base3,000prospects a month

$5,771monthly revenue after 12 months of sending

Proven in Sprint 2

Scale10,000prospects a month

$21,640monthly revenue after 12 months of sending

3.7x the signal base

Full scale20,000prospects a month

$41,837monthly revenue after 12 months of sending

7.2x the signal base

One month of outbound	Signal base: 3,000	Scale: 10,000	Full scale: 20,000
Emails a month	12,000	40,000	80,000
Sending infrastructure	20 inboxes, 7 domains	64 inboxes, 22 domains	127 inboxes, 43 domains
Inbox cost a month	$168	$538	$1,067
Sales-qualified leads a month	37	123	245
New customers a month	4	15	29
Monthly revenue added each month	$596	$2,235	$4,321
Monthly revenue after 12 months	$5,771	$21,640	$41,837
Revenue collected over the 12 months	$40,305	$151,144	$292,211
The whole market reached in	72 months	22 months	11 months

Each month's rates are held at the scenario chosen above. A larger list reaches further into the market, where replies can run lower; leading with the signal that won the signal base works the other way. List data and the sending plan grow with volume, and running the engine at scale is the continued implementation option.

Assumptions and their basis

Assumption	Conservative	Expected	Strong	Basis
Prospects reached, outbound	3,000 in every scenario			The signal base: 200 per signal, 5 signals, 3 campaigns, 12,000 emails at 600 a day. Sending scales beyond it
Reply rate	2%	3.5%	5.5%	Instantly Cold Email Benchmark Report 2026: 3.43% average, top quartile 5.5% or more (sends from January to December 2025; vendor data)
Positive replies (SQLs), share of replies	30%	35%	40%	Assumption, replaced by live replies in week 1
Outbound SQL to paying customer	8%	12%	15%	Assumption: no Rempo close data yet
Cost per landing-page click	$3.00	$2.25	$1.75	LocaliQ Facebook benchmarks 2025, Home and Home Improvement lead campaigns: $2.23 a click (vendor data)
Leads per click, scorecard or form	5%	10%	15%	LocaliQ, same category: 5.22% conversion rate; a scorecard is assumed to beat a plain form
Meta lead to SQL	20%	30%	40%	Assumption: fit answers, a leaky or stalled score, and a next step taken
Meta SQL to paying customer	6%	10%	12%	Assumption: no Rempo close data yet
Revenue per customer	$149 a month, one location			Rempo's price per location; setup fees not counted. A three-location shop pays three times
Monthly churn	4%			The go-to-market pricing workbook's planning churn: 12-month revenue $1,443 a customer, lifetime $3,725
Tools, 2 months	$549 a month, both channels			Clay Launch $185, Instantly Hypergrowth $97, ScoreApp Business $99, 20 inboxes at $8.40: third-party pricing guides, 2026; check before buying

A forecast from public benchmarks and stated assumptions, not a guarantee. It counts only customers won inside the 30 days of Sprint 2; leads still in nurture and the list you keep are not counted. Revenue is gross, before Rempo's own delivery cost. Sprint 2 replaces every assumption with Rempo's own numbers.

Who does what

We carry the work. You make two decisions.

We handle the build, every setup, and the daily work. Your part is five short steps, with nothing to set up or configure.

Us122+action items in Sprint 1, plus every campaign day

Every assetCopy, design, build, and testing, from the confirmed go-to-market.
Every setupDomains, inboxes, Clay, Instantly, ScoreApp, Meta, Stripe, and the Slack and email alerts.
Every checkData, deliverability, tracking, and payments, against written pass lines.
Every campaign dayLaunch, replies, lead routing, tests, and fixes.
Every reportA weekly update and the end-of-sprint review.

You5short steps, two of them decisions

PaymentChoose a plan below.
Your toolsOutbound: Clay and Instantly, plus the sending domains and inboxes. Meta ads: ScoreApp and your ad budget. Each sits in your name, so every list and asset stays yours.
AccessAccept the invites we send. One click each.
ApprovalAt the end of Sprint 1, review the assets and say go.
FeedbackAfter the three campaigns, tell us what you saw from the leads.

You never touch a setting. Every login, integration, DNS record, pixel, and test is ours. When something needs your account, we send an invite and you click accept. Sprint 1 needs nothing from you until the approval: we build from the go-to-market you already confirmed.

Timeline

About six weeks to a validated go-to-market

From payment to three campaigns per channel running clean, with leads in your Slack.

Day 0You choose a planPayment, then the tool invites.Your step
Days 1 to 14Sprint 1: we buildEvery asset built; sending domains warm in parallel.
Day 14You approveReview the assets and say go.Your step
Days 15 to 44Sprint 2: we launch and runThree campaigns per channel, managed every day.
Day 44You give feedbackResults review and the plan for the next 90 days.Your step

Plans without Sprint 2 end at day 14 with every asset live-ready and in your accounts. Sprint 2 added later is at its original price: $1,500 per channel.

After day 44

Two ways forward

When the launch sprint ends, you choose how the engine keeps running.

Option 1

Run it yourself

Standard operating procedures

Included with Sprint 2

The logic and mechanics of every campaign, written down, so your team can run it, iterate, and relaunch.

Campaign logic mapHow every campaign, signal, audience, and funnel step connects.
Outbound SOPRefreshing the list in Clay, running the signal prompts, loading sequences, keeping inboxes healthy.
Meta ads SOPCampaign structure, audiences, budget rules, and creative refresh.
Reading resultsThe weekly numbers, the pass lines, and what each one means.
Iteration playbookOne-variable tests, and when to keep, rewrite, or stop.
New concept playbookLaunching a new signal, sub-segment, or ICP on the same engine.
TemplatesEmail openings, ad briefs, the Gap Report, and the weekly report.

Option 2

We keep running it

Continued implementation

$895a weekor$3,000a month

Monthly saves 23% $3,000 a month is about $692 a week, against $3,878 a month at the weekly rate.

The same team keeps the engine running and improving, week after week.

Daily managementEvery live campaign watched and adjusted.
Replies and routingEvery reply answered and every lead routed within one business day.
Weekly testsNew signals, openings, creatives, and audiences, one variable at a time.
New conceptsNew sub-segments and concepts launched on the assets you own.
ReportingA weekly update and a monthly review.

New landing pages and scorecards are at their original prices: $500 and $900.

Pricing

Up to 52% off, only before we start

Every item has an original price. The five packages bundle them for up to 52% off, and hold only until the build starts.

Package prices end when the build starts. Anything added after the build starts is at its original price.

Package prices against original prices

Package	Original price	Package price	You save	Discount
One channel, built, outbound	One price	$1,495	None	None
One channel, built, Meta ads	~~$2,400~~	$1,495	$905	38%
Two channels, built	~~$4,400~~	$2,495	$1,905	43%
One channel, built and launched, outbound	One price	$2,995	None	None
One channel, built and launched, Meta ads	~~$3,900~~	$2,995	$905	23%
Two built, one launched	~~$5,900~~	$3,495	$2,405	41%
Two channels, built and launched	~~$8,300~~	$3,995	$4,305	52%

Original prices, item by item

Item	Original price	Note
Outbound assets	$1,500	With the core ICP landing page and funnel
Meta ads assets	$1,500	With the core ICP landing page and funnel
Scorecard	$900	The Meta ads funnel's opt-in
Extra ICP landing page and funnel	$500	Per page: a new ICP or sub-segment
Outbound launch and management	$1,500	Three campaigns, run for 30 days
Meta ads launch and management	$1,500	Three campaigns, run for 30 days
Continued implementation	$895 a week or $3,000 a month	After Sprint 2

Original prices apply to anything added after the build starts. Add a sub-segment or a new ICP at any point: each comes with its own landing page and funnel, and on Meta ads, its own scorecard.

Bonuses inside the packages

Bonus, free inside the package	Original price	Which packages
BonusScorecard	$900	Any package with Meta ads assets
BonusSecond ICP landing page and funnel	$500	Both channels built
BonusSecond scorecard, for the second ICP	$900	Both channels built and launched

The value stack

Two channels, built and launched

Everything below, at original prices, comes to ~~$8,300~~. As a package, it is $3,995: 52% off.

Choose this plan

Core ICP landing page and lead funnelIncluded
Outbound assets$1,500
Meta ads assets$1,500
BonusScorecard$900
BonusSecond ICP landing page and funnel$500
Outbound launch and management, 3 campaigns$1,500
Meta ads launch and management, 3 campaigns$1,500
BonusSecond scorecard, for the second ICP$900

Original price~~$8,300~~

Package price$3,99552% off: you save $4,305

Every package, side by side

What is in it	One channel, built	Two channels, built	One channel, built and launched	Two built, one launched	Two channels, built and launched
Sprint 1: outbound assets	1 of 2	Included	1 of 2	Included	Included
Sprint 1: Meta ads assets	1 of 2	Included	1 of 2	Included	Included
ICP landing page and lead funnel	Included	Included	Included	Included	Included
BonusScorecard ($900)	With Meta ads	Free	With Meta ads	Free	Free
BonusSecond ICP landing page ($500)	No	Free	No	Free	Free
Sprint 2: three outbound campaigns	No	No	1 of 2	1 of 2	Included
Sprint 2: three Meta ads campaigns	No	No	1 of 2	1 of 2	Included
BonusSecond scorecard ($900)	No	No	No	No	Free
Original price	~~$2,400~~ with Meta ads	~~$4,400~~	~~$3,900~~ with Meta ads	~~$5,900~~	~~$8,300~~
Package price	$1,495	$2,495	$2,995	$3,495	$3,995
Discount	38% with Meta ads	43%	23% with Meta ads	41%	52%
You save	$905 with Meta ads	$1,905	$905 with Meta ads	$2,405	$4,305

Choose your plan

Pick a package and start

Five packages, from one channel built to everything launched. Each shows its original price and its discount.

Show the original price of every itemWhat each package would cost if every item in it were bought on its own

Best value

Two channels, built and launched

Everything. Both channels built, then three campaigns each, launched and run for 30 days.

$3,995one payment

Original price ~~$8,300~~52% off, save $4,305

Pay $3,995Secure checkout

Sprint 1: assets for both channels, 122 action items
ICP landing page and lead funnel
Sprint 2: three campaigns per channel, launched and run for 30 days
Zero-failure checks, a weekly update, and the SOPs
BonusScorecard, a $900 value, free
BonusSecond ICP landing page and funnel, a $500 value, free
BonusSecond scorecard, for the second ICP, a $900 value, free

Core ICP landing page and lead funnelIncluded
Outbound assets$1,500
Meta ads assets$1,500
BonusScorecard$900
BonusSecond ICP landing page and funnel$500
Outbound launch and management, 3 campaigns$1,500
Meta ads launch and management, 3 campaigns$1,500
BonusSecond scorecard, for the second ICP$900

Bought item by item$8,300

Package price$3,995

Discount52%, $4,305

One channel, built

Every asset for one channel, ready to launch.

Channel

$1,495one payment

Original price ~~$2,400~~38% off, save $905

Sprint 1: outbound assets, 89 action items
ICP landing page and lead funnel

Sprint 1: Meta ads assets, 75 action items
ICP landing page and lead funnel
BonusScorecard, a $900 value, free

Core ICP landing page and lead funnelIncluded
Outbound assetsIncluded

Price$1,495

Core ICP landing page and lead funnelIncluded
Meta ads assets$1,500
BonusScorecard$900

Bought item by item$2,400

Package price$1,495

Discount38%, $905

Pay $1,495 Pay $1,495Secure checkout

Two channels, built

Every asset for both channels, plus a second ICP landing page.

$2,495one payment

Original price ~~$4,400~~43% off, save $1,905

Sprint 1: assets for both channels, 122 action items
ICP landing page and lead funnel
BonusScorecard, a $900 value, free
BonusSecond ICP landing page and funnel, a $500 value, free

Core ICP landing page and lead funnelIncluded
Outbound assets$1,500
Meta ads assets$1,500
BonusScorecard$900
BonusSecond ICP landing page and funnel$500

Bought item by item$4,400

Package price$2,495

Discount43%, $1,905

Pay $2,495Secure checkout

One channel, built and launched

One channel built, then three campaigns launched and run for 30 days.

Channel

$2,995one payment

Original price ~~$3,900~~23% off, save $905

Sprint 1: outbound assets, 89 action items
ICP landing page and lead funnel
Sprint 2: three outbound campaigns, launched and run for 30 days
Zero-failure checks, a weekly update, and the SOPs

Sprint 1: Meta ads assets, 75 action items
ICP landing page and lead funnel
Sprint 2: three Meta ads campaigns, launched and run for 30 days
Zero-failure checks, a weekly update, and the SOPs
BonusScorecard, a $900 value, free

Core ICP landing page and lead funnelIncluded
Outbound assetsIncluded
Outbound launch and management, 3 campaignsIncluded

Price$2,995

Core ICP landing page and lead funnelIncluded
Meta ads assets$1,500
BonusScorecard$900
Meta ads launch and management, 3 campaigns$1,500

Bought item by item$3,900

Package price$2,995

Discount23%, $905

Pay $2,995 Pay $2,995Secure checkout

Two built, one launched

Both channels built; one launched and run for 30 days.

Launched channel

$3,495one payment

Original price ~~$5,900~~41% off, save $2,405

Sprint 1: assets for both channels, 122 action items
ICP landing page and lead funnel
Sprint 2: three outbound campaigns, launched and run for 30 days
Zero-failure checks, a weekly update, and the SOPs
BonusScorecard, a $900 value, free
BonusSecond ICP landing page and funnel, a $500 value, free

Sprint 1: assets for both channels, 122 action items
ICP landing page and lead funnel
Sprint 2: three Meta ads campaigns, launched and run for 30 days
Zero-failure checks, a weekly update, and the SOPs
BonusScorecard, a $900 value, free
BonusSecond ICP landing page and funnel, a $500 value, free

Core ICP landing page and lead funnelIncluded
Outbound assets$1,500
Meta ads assets$1,500
BonusScorecard$900
BonusSecond ICP landing page and funnel$500
Outbound launch and management, 3 campaigns$1,500

Bought item by item$5,900

Package price$3,495

Discount41%, $2,405

Core ICP landing page and lead funnelIncluded
Outbound assets$1,500
Meta ads assets$1,500
BonusScorecard$900
BonusSecond ICP landing page and funnel$500
Meta ads launch and management, 3 campaigns$1,500

Bought item by item$5,900

Package price$3,495

Discount41%, $2,405

Pay $3,495 Pay $3,495Secure checkout

After you pay

1Receipt and kickoffYour receipt, then a kickoff email with the tool list and invites.
2Invites acceptedOne click each. We take it from there.
3Sprint 1 startsEvery asset built in 14 days, ready for your approval.